Last week I found myself on the outside looking in at the Google+ frenzy that was their short lived beta test. Now that I'm in (with everyone else)...I can understand the criticisms Google received for their failure to answer (ask) the right question. I almost didn't write this blog because Semil Shah covered most of the points to be made about the addition of a new social network but it would be remiss not to include my commentary.
Where Google+ falls short is in its lack of integration with the existing social networks. Taking their tools and blending them into a new network isn't enough of a value proposition for Google to kill Facebook. What the ecosystem needs is an application or platform that makes sharing and consuming information across platforms more intuitive. Google should have created a tool to make sense of the endless stream ("firehouse") of Comments, Likes, Tweets, Retweets, Shares, and now + 1s rather than creating another stream of information in a silo. Until I can broadcast out of Google +, I'll continue loading Facebook, Twitter, Linkedin, and now Google+ whenever I launch Chrome.
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