Is it just me or is everyone blogging about culture these days?
Charlie O,
B Horowitz (is that how you spell it?), and
Hubspot homeboy Darmesh (sorry about that one, BHorowitz got Izzo stuck in my head). How fitting that I decided to leave Zipcar primarily due to the culture of the company
which in my opinion had become destructive. I
mentioned it briefly in my moving on post with the intent of expanding on my observations and thoughts on how to build a world class culture. To start, lets state the obvious as expressed by all 4 of these posts (I can include my own, right?):
Beer, food, foosball, swanky office furnishings, flexible working hours, unlimited vacation, yoga, and even daycare are all part of your style as Charlie O puts it. They in no way define your culture. The best companies are people centric and everything else is just frill. A kegerator won't do anything to keep me at the office until 9pm but the people I work with will. I'm not talking about talent management, core competencies, performance reviews, or even NPS people centric. I'm talking about treating employees like they're teammates and not simply labor. Economists look at people as labor. Accountants think of people as expenditures. Managers see people as liabilities. I tell my rugby guys that the best teams act like families and that holds true for a business.
-Courtesy of 3 Geeks and a Law Blog
Flow charts like the one above make great points but they are simply overkill. As my most recent resignation letter quite clearly stated: "After much consideration, I've come to the conclusion that we are no longer following our core values or mission." Could I have been anymore blunt? I was advised to reconsider putting something so strong in text and knew I'd have to back it up. I broke down my thoughts on culture into 3 key features in my exit interview:
- Communication
- Passion
- Drive
All 3 are equally important to building and fostering a corporate culture that brings the best out of your entire team. I can really only speak from my experience at Middlebury but I think college's nail this well. If you look past the bureaucracy of the administration, you'd see a sea of students all able to speak freely to any administrator, teacher, "authority" figure as long as they did so respectfully and with legitimate concerns. Everyone in the community whether they be faculty/staff (management) or students (employees) bleed Blue & White from the hockey arena to their dorm rooms. Finally everyone was so driven to achieve personal success but more importantly to make Middlebury the best place on earth...period. If a 2,500 student academic institution can nail this recipe, why can't a business?
I hope the day comes when a young, up and coming generalist at my third company walks into my space (I will never have an office) and isn't afraid to call me "a fucking asshole" followed by "you are single handedly ruining this company. That's communication, it's passionate, and if backed by data and a plan to fix the mistakes, drive. I would even promote that gentle-lady if the company had positions of authority to be promoted to.
While extreme, this example emphasizes that autonomy and respect are key to building a winning culture. You can't have either without the freedom to express ideas which is the basis of communication. If your teammates can't be frank because they fear retribution then you aren't building the right culture. Hubspot is spot on by being data driven because data provides you with the ability to take an opinion and make it a fact. A culture of finding and expressing truths will foster sharing and innovation rather than squelch it.
You can't have love without passion and you certainly can't be successful without either. Passion for the product or helping your client is fine but you need to find people who eat the dog food (drink the champagne if you will). It can be infuriating to have people say "Obsess About the Member" when they are hardly a member themselves. When you're trying to disrupt transportation and the majority of your employees drive to work in their personal cars every day...you have a problem. I don't see how you can build a productive culture without a passionate team and that's what we do at Brandeis. We weed out the people who aren't fully committed to the team but more importantly the game of rugby. That way we don't have people dragging us down because they don't want to put their body on the line or sacrifice study time for practice. Same has to go for employees (especially management) of a company. If the people leading you into battle aren't truly passionate about the product or lifestyle you're selling, your company is toast.
The final feature is Drive. The drive to be successful and to want to not only win your market but smoke the competition, incumbents and upstarts alike. The drive to always be improving yourself and your processes to squeeze every ounce of efficiency out of your efforts. This comes from being competitive which I'll cover soon in a post about sports and business but more on that later. It's not just competing with the competition as you should feel compelled to push your colleagues to always be the best they can be.
This brings me back to the family analogy. Families must always communicate, they are clearly passionate for each other, and most importantly they always have the will to improve their fortune as a collection rather than as individuals (drive).
What comes of my next venture will be determined by how we decide to build the culture of the team. It starts with the values and traits I set out above but is and always will be a moving target because the team sets the culture.