Unroll.me Web App Review

I first met Steve and Jojo of Conceptual.ly last summer at a BD Meetup in NYC. Their only product at the time was a service that turned your twitter followers into a T-shirt. Nothing special but they had a great development team and were looking for ideas to build. I tried partnering with their CEO, Josh, to build a contact management app but they were concerned it would be competing with Hashable who was still a SXSW darling at that point. With the rise of Brewster and Smartr over the past few months our timing could have been perfect but that's another story.

Their latest product unroll.me is something I've used since they launched last December and have been impressed by how they've improved the product. Their MVP was a site that made it possible for you to manage your email subscriptions and successfully unsubscribe from a single place. What once required the user's participation is now an automated email reduction tool that manages your subscriptions by condensing them into a single daily email. It's perfect and I came across it again by accident.

I was voting for my friend Syed's startup LetsLunch who was competing for a free intro video through SwithVideo, unfortunately they didn't win...

In the process I noticed Unroll.me was leading and decided to take a look as I hadn't been on their site in awhile and had accumulated a fair amount of new subscriptions. The site didn't recognize me as an existing user when I signed in with Google and it was completely revamped. Had I missed something? Where was my user email notifying me of the pivot? 

The new product is great! I have no idea what percentage of my unread messages were techcrunch, mashable, or some offer for free shipping that now come in a single email. What's great is that your emails are still accessible they're just simply marked as read and moved to a new Unroll.me label in gmail. This took a little while to find and it's important to monitor early as some of my important emails were getting picked up early as subscriptions.

It can also be confusing at times if you pay attention to notifications as your phone will occasionally have an alert before unroll.me can reroute the email. They also have some work to do on the mobile web front as it lacks some of the features found on the desktop such as directing an email to your Inbox only. Haven't gotten my wife to download the iPhone app and obviously they're going iOS before droid...bastards.

All in all it's a great app that creates a unique experience by some good guys. Can't wait to see what comes next!